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Isnin, 24 November 2014

[Nuffnang Blogbuster] Campaign - Maybank Transact & Win (Blogbuster)

Hi blogger,

We are pleased to inform you that you have been selected to participate in a Blogbuster campaign based on your survey preference to run Expandable ads. If you wish to be excluded from future Blogbuster campaigns, kindly leave a message at our helpdesk (http://www.nuffnang.com.my/help/).

The details of this campaign are as follows:

Campaign Name:
Maybank Transact & Win (Blogbuster)

Video Submission Deadline:
02 December 2014

Campaign Period:
08 December 2014 to 09 January 2015

You Will earn:
RM0.50 for each complete play of the video that is shown on your ad unit (this rate applies to Glitterati members only).

As this is a first of its kind Campaign, we understand that many of our Nuffnangers have questions about this campaign. Here is a summary of what to do:

1. Record a short video (approx. 10 seconds) based on the brief given in your Blogbuster tab.
2. Upload your video in the space provided. You may upload up to 5 videos.
3. If your video(s) is chosen for the campaign, it will be shown on the ad displayed on your blog. Kindly note that if your video(s) is not chosen, the ad will not show up on your blog.
4. Please note that approved videos will be compressed and branding may be added to the end depending on the requirements of the campaign.

Campaign background:
Maybank2u as a platform that allows customers to get rewarded for doing what they already are doing – transactions and many more. Now you can stand a chance to win great prizes simply by doing Maybank2u transaction.

Maybank2u products and services:
Cardless Withdrawal – Withdraw money without an ATM Card
IBG Fund transfers – Interbank transfers
Prepaid Top-up – Upload phone credit anytime, anywhere
Bill payments – Pay multiple bills online

Brief:
Record yourself/ your friends mentioning or demonstrating one of the four main services that entitle customer's entries in Transact and Win:

a. Cardless Withdrawal
b. IBG Fund Transfers
c. Multiple Bill Payments
d. Prepaid Top-up

With these entries, there are prizes to be won!
a. Daily – 56x Daily prizes (2 movie tickets a month for a year)
b. Weekly – 24x weekly prizes (RM500 Cash)
c. Grand Prize – 10x Samsung Galaxy Note 4 or iPhone 6

IMPORTANT: MUST include Voiceover or Text:
Maybank2u, Suuuper great, Suuuper convenient, gives me all kinds of awesome, just by making transactions with Maybank2u! Find out more at www.maybank.com.my today!
Make your demonstration as creative as possible! (for approx 10 seconds)

Please find attached image for your reference:
https://www.sendspace.com/file/n3rg3h


Sample idea:
Video showing you/your friends demonstrating the Maybank2u Transact and Win.

Sample Idea 1
1) A few friends competing to win the prizes – daily and weekly, cumulating to the grand prizes. Here we see all these friends, competing with one another, going around to all their friends, family, neighbours, colleagues, random strangers on the streets voluntarily wanting to pay bills, top up phones OR do interbank transfers just so they can accumulate entries to win prizes.

V/O or Text: Maybank2u, Suuuper great, Suuuper convenient, gives me all kinds of awesome, just by making transactions with Maybank2u! Find out more at www.maybank.com.my today!

Sample Idea 2
2) A café or some other outdoor area. A young lady uses the Maybank2u app on her smartphone. Suddenly, someone hands her a bunch of cinema tickets. Startled, she accepts them and goes back to her phone. Suddenly, someone hands her a wad of cash. She takes the cash and puts it away carefully, then goes back to her phone. Suddenly, someone hands her an iPhone 6 or a Samsung Note 4.

V/O or Text: Maybank2u, Suuuper great, Suuuper convenient, gives me all kinds of awesome, just by making transactions with Maybank2u! Find out more at www.maybank.com.my today!

IMPORTANT:
DO's:
- Language: English/Bahasa Malaysia/Chinese
- Bright lighting or natural sunlight
- Clear sound quality
- It should be reflective of a Day in a life of any Malaysian, preferably younger group below 35
- Dresscode: Fashionable, trendy and reflects the Malaysian culture.

DON'Ts
- Do not show any competitor brands in the video.

For more information about the campaign, just login to your Nuffnang Dashboard and click on the additional tab titled "Blogbuster" under "Services".

If you have any further quetions regarding this Blogbuster campaign, please write in to our Helpdesk. Kindly take note of the submissions deadline, and we look forward to your submission!



Regards,
The Nuffnang Team

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